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Update: Statement on PETA footage and investigation

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SUSTAINABLE.  ETHICAL.  TRACEABLE.
The world's leading ethical wool brand

AS FEATURED IN

"There’s now a tool that growers and brands can turn to measure this impact easily, and then act on it."

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The ZQ Difference

It's wool done right. ZQ is a wool certification standard that stands for a better quality of life. For the animals, for our planet, our people, and you. Are you in?

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Go Beyond ZQ?

ZQRX takes a big picture view of the global challenges and solving them by accelerating small, collective, regenerative-driven actions.

LOOKING FOR RWS?

We are one of the largest global suppliers of RWS certified wool.

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ANIMAL

WELFARE

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ENVIRONMENTAL SUSTAINABILITY

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QUALITY 

FIBRE

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TRACEABLE TO SOURCE

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SOCIAL RESPONSIBILITY

WHAT OUR GROWERS SAY

“ZQ provides a really good framework for us to produce sustainable and ethical wool.  It gives us confidence as farmers, and it gives our brand partners confidence as well.” 

—  Lucy Annan, Lindis Peaks station, New Zealand

IQ + EQ = ZQ

IQ + EQ = ZQ

ZQ is the 'zen balance' between IQ and EQ.

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Science and technology create a better way of farming (the IQ).

 

Equally as important are the connections and relationships

with our land, animals and people (EQ).

 

These combined, gives you ZQ.

JOIN THE CONVERSATION

@DISCOVERZQ

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